You do not reason to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has caught up in the recent times. Part of the recent studies reveal online traffic which comes from mobile platform accounts much more 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, it is a wake-up call if you’ve not done anything to pinpoint the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to have to develop a mobile version of your website for your special target audience to keep these connected, on the move!
What Should You You should?
For hooking in your online audience at large, you could get a different website for mobiles as well when it comes to desktops, tablets and apple ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But having a website developed for each single device and keeping them updated is the best ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying smartphones. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Internet site design (AWD). Although there instantly similarities between the two techniques, yet they differ in varying ways.
What is Responsive Web site design?
Responsive Web Design is really fad but a trend that existed for some time now now. To put it simply, responsive design refers to a web layout wherein the content, images and the other designing elements stay the same, but shrink immediately to adjust with specific screen size. In responsive type, the content can be managed in one CMS and it is quick, easy and economical solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile device and this is where the Adaptive designing steps in the.
What is Adaptive Seo?
Adaptive design is basically newer concept in the industry. Essentially, this technique adapts to what is displayed in the devices, depending upon the devices’ capabilities and its’ display size. In this form of web lay-out, inspite of the fact that the content remains same, there are certain changes that appear in facets . elements, depending whether users are accessing the site from a desktop computer or through a mobile device or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the different number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the web is yet to become popular in the industry, but the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its best. However, there are certain cons of AWD practice.
Adaptive websites cost more compared to the responsive designs
AWD can goof up an entire feel of checking out the if it isn’t backed up by proper planning.
Since AWD re-adjusts the design elements and even reword content, it deliver in brand inconsistency and confuse your target audience once they see different interfaces on varying accessories.
So what’s The Bottomline?
While Responsive design can be the perfect solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is much more user-focused. In years to come, the lot more than 50% of broad users will use their mobile devices to surf the web and hence it is prudent to blend adaptive web lay-out techniques with responsive elements to leverage broad visibility, engage the objective visitors and leverage the conversion proportion.
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